Launch: Active Passive Publication Overview and Launch Plan

We wanted to create a physical publication showcasing our work. It was to be about 54 pages, sit flat and be portable. We met at the Tate to talk about how the publication would be launched. Since we don’t know exactly what the space is going to be, we had difficulty honing the smaller details but came up with an overall plan.

We wanted the book to be presented simply on a table of some kind. We talked about getting stickers that people could use and doing postcards for the table but since the minimums were quite expensive we decided to make bookmarks. They were more cost effective, we could put branding that was consistent with our publication and launch video and hoped they’d be interactive and that people would take them home with them. We talked about acrylic but thought it would be too thick and card was a cheaper, more sustainable option. Depending on the space, we would like to have a poster on the wall behind the table, probably vinyl with a simple design consistent with the video and publication – potentially with Active Passive and our names on them. We thought about whether we want someone to stand by the desk but will decide nearer the time when we know the space.

Before the Launch

Each launch promotional video for the launch on our instagrams

Bookmarks – Nayana

Ordering books – Nathan

A3 copies of publication as back up – Chalkie

Posters – Hannah and I

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